Ag Innovations, the team behind the Pasture Pro land management platform, has joined the global distribution network for CERES TAG, expanding access to direct-to-satellite livestock monitoring and bringing advanced, decision-ready data into everyday farm operations.
The partnership integrates CERES TAG’s sensor technology with Pasture Pro’s livestock management platform, giving producers access to real-time, individual animal insights that translate directly into productivity gains, genetic improvement, and bottom-line profitability.
Through this partnership, Ag Innovations will supply CERES TAG devices alongside its Pasture Pro application, enabling seamless data flow from the paddock into management systems. This allows producers to move beyond observation and into automated, data-backed decision-making across their operations.
From Data to Dollars: Turning Insights into Action
CERES TAG delivers continuous monitoring at the individual animal level, unlocking specific, high-value insights including:
Beef Estrus Detection to optimise joining and improve conception rates
Calving Alerts to reduce losses and enable timely intervention
Pasture Feed Intake (lb dry matter/day) for automated measurement of feed efficiency
Early health and behaviour changes, including the ability to flag symptoms consistent with risks like New World Screwworm
Location and movement tracking to support grazing management and labour efficiency
These insights enable producers to make targeted decisions that directly impact profitability, from selecting higher-performing genetics, to identifying underperforming animals earlier, to optimising feed utilisation across the herd.
By quantifying feed intake and efficiency at scale, producers can make more informed selection and culling decisions, driving long-term genetic gains while reducing input costs.
Built for Scale in Real-World Conditions
CERES TAG is designed for commercial livestock operations, combining scalability with ease of deployment. The system is plug-and-play, requiring no on-farm infrastructure, and operates via direct-to-satellite connectivity, making it suitable for even the most remote environments.
The hardware is built for durability in harsh outdoor conditions, with robust, waterproof sensor design (IP68-rated), ensuring reliability across extensive grazing systems where traditional technology often fails.
When combined with Pasture Pro, producers gain a fully integrated platform to visualise, analyse, and act on this data in real time, connecting animal performance directly to operational and financial outcomes.
Supporting the Future of Livestock Production
This partnership reflects a shared vision between CERES TAG and Ag Innovations: delivering practical, scalable technology that drives measurable impact on farm performance.
As the livestock industry continues to adopt precision technologies, solutions that connect data to clear, profitable actions will play a critical role in improving efficiency, sustainability, and long-term resilience.
About Ag Innovations / Pasture Pro Ag Innovations is the developer of Pasture Pro, a comprehensive land management application designed to simplify farm and ranch operations through powerful, user-friendly tools. It works offline and serves as a single source for team members to manage livestock, farming, recreation, crop insurance, and inventory records.
About CERES TAG CERES TAG is a global leader in direct-to-satellite livestock monitoring, delivering real-time data on animal health, behaviour, feed intake, and environmental impact to support more efficient and profitable livestock production.
Innovation doesn’t just happen in major metropolitan hubs, it happens everywhere. When I spent the day in Wamego, Kansas, with the Axiota leadership team, local employees, Kansas State University partners, and community members, I was struck by a powerful reminder: when communities embrace innovation, the impact can be transformative.
Innovation is often framed as something reserved for large cities, where access to capital, talent, and infrastructure is concentrated. But the reality is broader. Ideas are born in places of all sizes. What determines their success and impact is whether a community is willing to support, nurture, and grow them.
Wamego is a compelling example of this in action.
The story of Axiota Animal Health began with a scientist from South Africa who set out to enter the U.S., the largest market in the world. Initially landing in Denver, it was ultimately a connection with Kansas State University that led to a pivotal decision: establishing manufacturing and research and development operations in Wamego.
Today, this Kansas facility supports cattle producers in more than 30 countries, delivering prevention-based, non-antibiotic solutions that improve herd health and performance. Axiota’s products like Lactipro®, a rumen-native probiotic, and Multimin® 90, an FDA-approved injectable trace mineral supplement, reflect the kind of advanced, science-driven innovation happening right in the heart of rural Kansas.
The company’s presence in Wamego is also a testament to the power of collaboration. Located near Kansas State University, one of the nation’s leading veterinary and animal health research institutions, Axiota benefits from access to top-tier scientific talent and ongoing research partnerships. This proximity fuels continued advancement while reinforcing the importance of strong connections between academia and industry.
At the same time, Axiota’s workforce tells a global story rooted in a local community. Team members have come from Brazil, India, the United Kingdom, and across the United States to be part of the company’s mission. Just as importantly, many employees are from the Wamego area itself, demonstrating how innovation can create opportunities that both attract global talent and strengthen local economies.
This is where innovation in rural communities feels especially meaningful.
In places like Wamego, the impact of a company like Axiota is visible and personal. It supports jobs, fuels economic growth, and creates new possibilities for future generations. It also reinforces a powerful idea: that rural communities are not just participants in innovation. They can be leaders in it.
As we think about the future, it’s critical to continue supporting entrepreneurs and innovators, not just in urban centers, but in rural communities as well. Because when innovation takes hold in these places, it doesn’t just drive progress, it strengthens the fabric of the community itself.
Axiota’s decision to establish and grow its global headquarters in Wamego highlights what’s possible when innovation meets community support. It’s proof that world-class ideas and companies don’t need to be rooted in major cities to succeed. They need the right environment, partnerships, and belief in what’s possible.
