Tag Archives: Industry News

CERES TAG, a global leader in Animal Health Intelligence, has announced the expansion of its partnership program to include veterinary and production animal consultants, introducing a consultant-led model that turns animal data into measurable economic outcomes for grazing operations.

Despite decades of investment in land, genetics, and animal health, many producers still rely on delayed or anecdotal information to make critical decisions. The result is under-utilised pasture, missed reproductive events, extended calving intervals, preventable losses, and significant profit left unrealised.

CERES TAG Changes That Equation, Turning Animal Behaviour into Economic Insight

CERES TAG delivers continuous, individual-animal intelligence at scale, converting daily behaviour into actionable insights. Producers and advisors gain visibility into pasture feed intake through rumination, grazing, walking, resting, and activity patterns, alongside land and water utilisation, early health indicators, and security and biosecurity alerts.

At the herd level, these insights directly impact feed efficiency, carrying capacity, weight gain, body condition, labour efficiency, operating costs, and risk management during disease or biosecurity events.

Reproductive Intelligence That Pays for Itself

With the recent release of CERES GEN6 in February, CERES TAG adds reproductive insights including estrus alerts in beef cattle, calving alerts, and mounting scores. These tools enable higher conception rates, tighter calving windows, fewer missed heats, and improved lifetime productivity, transforming reproduction from a guessing game into a managed profit lever.

World-First Consultant-Led Adoption Model

CERES TAG has launched its first veterinary consultancy collaboration with Apogee Animal Health Inc. (Kansas), led by President Dr Aaron Schaffer.

“I see producers every day who are not optimising their land, genetics, or animal health – not because they don’t care, but because they don’t have the data,” said Dr Schaffer. “CERES TAG changes the game. Instead of leaving money in the paddock, producers can put it in their bank accounts.”

Under the program, producers who purchase and register 100 CERES TAG devices or more receive a full day of professional guidance from qualified consultants at no cost, ensuring rapid adoption and measurable return on investment.

Built for Scale. Built for ROI.

CERES TAG is satellite-based, requires no infrastructure, applies like a standard ear tag, is reusable, and can be operational in one day with no training required, delivering fast, repeatable ROI for grazing operations.

“There are billions of dollars lost annually across the industry simply because producers don’t know,” said David Smith, Founder & CEO of CERES TAG. “With CERES TAG, that changes. Now you know.”

Smith added that buyers increasingly expect objective performance and reproductive data, rewarding producers who can provide it with confidence, demand, and premiums.

Open to Consultants and Progressive Producers

CERES TAG is inviting veterinary groups, extension specialists, and production consultants to partner in delivering a data-driven, economically grounded future for livestock production. Consultants are remunerated by CERES TAG while strengthening long-term value for their clients.

Enquiries: info@cerestag.com

CERES TAG – Now, You Know. Measure what matters. Turn knowledge into profit.

FOR IMMEDIATE RELEASE
Vytelle launches commercial, cost-effective methane monitoring at CattleCon that integrates with feed intake monitoring

New system integrates with Vytelle SENSE™ to give cattle producers affordable path to measure sustainability with feed efficiency

NASHVILLE, TN – February 3, 2026 – Vytelle today announced the commercial release of Vytelle SENSE™ Methane Powered by Integrity™, a methane phenotyping system that costs a fraction of available systems and enables concurrent measurement of intake and sustainability. The technology will be featured at the National Cattlemen’s Beef Association CattleCon in Nashville, where producers can see live demonstrations at booth 1708.

The system addresses a critical gap in livestock sustainability: how to economically identify cattle that convert feed into profitable outputs rather than wasted energy. By integrating methane sensors developed in partnership with Integrity Communications Solutions, Inc. and existing Vytelle SENSE feed intake nodes, producers can now measure individual animal emissions alongside feed efficiency data without requiring additional labor or voluntary animal participation.

“Cattle producers need cost-effective, scalable tools backed by robust data to navigate the sustainability landscape with confidence,” said Dr. Jason Osterstock, Vytelle’s chief science officer. “Field trials of Vytelle SENSE Methane Powered by Integrity have delivered strong results, and we’re rapidly expanding the Vytelle methane database to give producers the information they need to make profitable decisions.”

It’s not just about sustainability of the beef and dairy industries, it’s also about profitability for producers, according to the company’s vice president of global sales.

“Vytelle measures methane emissions in the context of efficiency, which is where profitability starts. These are economically important traits for the world’s beef and dairy producers,” said Lisa Rumsfeld. “Without profitability, we can’t be sustainable. This technology retrofits into existing infrastructure at ten times lower cost than existing tools, allowing producers to capture methane at scale whether they’re meeting supply chain sustainability requirements or regulatory reporting obligations.”

“Vytelle already curates the world’s largest efficiency database, and we’ll rapidly build the world’s largest methane database across more than 30 breeds,” Rumsfeld added.

Field trials in North America throughout 2025 demonstrated that the system can yield accurate phenotypes in 30 days, with animals measured multiple times daily as they consume feed in bunks. The correlation between methane emission concentration and measured feed intake was 0.47, providing the complete biological picture needed to interpret sustainability metrics.

“Methane emitted is energy lost in a cycle that cattlemen don’t get paid for. We need to economically identify cattle that spend their calories on performance and reproduction because those are the areas where we can be profitable,” said Austin Hoff, Vytelle SENSE strategic account manager.

A standard eight-node Vytelle SENSE system can phenotype 384 animals annually at a fraction of the cost of respiration chambers or competing technologies. Unlike systems requiring voluntary animal participation aided by attractants, every animal in a Vytelle SENSE system receives multiple measurements daily through integrated feed bunk monitoring.

International rollout begins June 2026, with units available for purchase to existing Vytelle SENSE system owners and new customer availability to follow.

Producers are encouraged to talk to the Vytelle team at CattleCon next week about this evolution in technology. Vytelle will also feature hands-on opportunities to view grade 1 embryos that are the hallmark of Vytelle’s hormone-free IVF embryo technology and the Vytelle team will be streaming an ovum pickup procedure at their site. [END]

About Vytelle Vytelle is a data-enabled biotechnology company reshaping how cattle producers worldwide optimize their herds. Our solutions reduce uncertainty to help you make your most important mating and reproduction decisions.