Tag Archives: Industry News

New CERES RANCHER device delivers smarter insights, stronger design, and improved efficiency for modern cattle producers across the U.S.

OVERLAND PARK, Kan. – April 28, 2025 – CERES TAG, the global leader in direct-to satellite animal tracking and livestock intelligence, has announced the launch of its newest product, the CERES RANCHER (TM). This advanced technology represents the latest advancement in a series of innovations designed to equip ranchers, producers, veterinarians, and researchers with powerful, real-time insights that strengthen cattle operations from pasture to plate.

Following strong growth in the U.S. market over the first half of 2025 and early success with key partnerships and distribution, CERES TAG has expanded its portfolio with a device that incorporates feedback from years of field use across global operations. The CERES RANCHER builds on the strengths of the original CERES RANCH device, delivering new functionality, durability, and simplicity to producers while maintaining the accuracy and reliability that has defined the company’s reputation.

“This is the next level of livestock intelligence to meet the future and current demands of ranching,” said David Smith, Co-Founder and CEO of CERES TAG. “We’ve listened to producers, researchers, and field experts around the world, and RANCHER is the result of this research. It delivers better analytical data, faster, and with greater ease of use.”

The CERES RANCHER includes improvements in battery performance and a stronger, more rugged housing. It features a simplified application process and a newly designed activation tool that improves alignment and reduces user error. Additionally, its updated algorithms now provide separately reported data for resting and ruminating behaviors, a critical development for producers and researchers seeking to better understand herd activity and efficiency.

As livestock operations across the U.S. face mounting pressure from reduced herd sizes and rising calf prices, tools like CERES RANCHER offer real advantages in herd management. With continuous insights into grazing, movement, health, and behavior, the device supports better decisions, streamlined labor, and increased profitability for producers of all sizes.

“Our platform is not just about location, it’s about insights that help producers be more productive and thrive in today’s competitive environment” Smith added. “We’re focused on improving productivity and profitability with every tag.”

CERES RANCHER will be available through approved distribution channels. The original CERES RANCH device will continue to be offered while supplies last, giving producers the flexibility to choose the product that best meets their operation’s needs.

CERES TAG continues to scale its presence across North America with the mission of redefining ranching through intelligence, not just tracking. With clients including Lykes Bros. Ranch in Florida and research collaborations with the University of Tennessee, the company is quickly establishing itself as an essential platform in modern livestock management.

CERES TAG is the world’s first direct-to-satellite animal health intelligence platform, delivering secure, real-time insights on cattle health, behavior, and location without the need for cellular networks or manual data collection. With operations across the U.S., Australia, and beyond, CERES TAG is reshaping how producers and researchers manage animal health, biosecurity, traceability, and profitability.

For more information about CERES TAG and its innovative solutions, visit www.cerestag.com.

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About CERES TAG

CERES TAG is a pioneering Australian company specializing in direct-to-satellite animal monitoring technology. The company’s innovative solutions provide real-time tracking and data analytics for livestock and wildlife, enhancing productivity, profitability and sustainability in the agriculture and conservation sectors. | cerestag.com

Contact:
Cara Neill
cneill@jnaadv.com
913.327.0055

Media Contact:
Paula Flavin
Project/Marketing Manager
D: 1-816-832-8175
Email: info@felixvet.com

Felixvet Launches Carprofen Soft Chewable Tablets  

Kansas City, Mo. — April 3, 2025 — As part of its commitment to enhance animal health, Felixvet has successfully launched Carprofen Soft Chewable Tablets, now available through animal health distributors. Felixvet, Inc., a generic companion animal pharmaceutical manufacturer based in Ireland, established its North American headquarters in Kansas City, Missouri, in 2023.

“We are excited to announce the launch of our fifth carprofen product offering in the U.S. market,” said Vince Palasota, President of North America at Felixvet. “This development marks a significant step forward in providing quality, affordable healthcare solutions for pets without sacrificing efficacy, safety or reliability.”

Felixvet is leading the animal health market by introducing Carprofen Soft Chewable Tablets to its portfolio of carprofen products. This addition offers veterinarians five different forms of carprofen, each specifically designed to meet the diverse needs of their customers.

“We are committed to introducing additional products that will help us become one of the leading companion animal generic drug companies globally,” states Palasota.

Carprofen Soft Chewable Tablets provide the same therapeutic benefits as other branded carprofen medications, but the new beef flavored Felixvet Soft Carprofen Chewable Tablets offer a state of the art, unique soft chewable tablet compared to the hard chewable tablet pioneer, RIMADYL®. They are easy to administer orally due to the palatable beef flavor. Felixvet’s Soft Chewable technology is based on traditional compression technology without the constraints imposed by current production processes such as extrusion or molding.

A nonsteroidal anti-inflammatory, Carprofen Soft Chewable Tablets relieve pain and inflammation associated with osteoarthritis. The tablets are therapeutically equivalent to the pioneer drug, RIMADYL®, with the same safety and efficacy. Available in three strengths, 25, 75 and 100 mg, each tablet is scored for easy and accurate dosing.

For more information, visit Felixvet.com or info@felixvet.com.

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About Felixvet: 

Founded in 2015 by Dr. Shumeet Banerji, Jon Symonds and Neeraj Agrawal, Felix is in the business of developing bioequivalent generic pharmaceutical products for companion animals. The company’s initial focus is to market and distribute these products in North American markets upon approval by the U.S. Food and Drug Administration and Health Canada. Felix aims to be the first truly global generic companion animal pharmaceutical player focusing on the top 10 veterinary markets of the world. It aims to make bioequivalent generics available at affordable prices from cGMP-compliant manufacturing plants.