Category Archives: Animal Health

CERES TAG, a global leader in Animal Health Intelligence, has announced the expansion of its partnership program to include veterinary and production animal consultants, introducing a consultant-led model that turns animal data into measurable economic outcomes for grazing operations.

Despite decades of investment in land, genetics, and animal health, many producers still rely on delayed or anecdotal information to make critical decisions. The result is under-utilised pasture, missed reproductive events, extended calving intervals, preventable losses, and significant profit left unrealised.

CERES TAG Changes That Equation, Turning Animal Behaviour into Economic Insight

CERES TAG delivers continuous, individual-animal intelligence at scale, converting daily behaviour into actionable insights. Producers and advisors gain visibility into pasture feed intake through rumination, grazing, walking, resting, and activity patterns, alongside land and water utilisation, early health indicators, and security and biosecurity alerts.

At the herd level, these insights directly impact feed efficiency, carrying capacity, weight gain, body condition, labour efficiency, operating costs, and risk management during disease or biosecurity events.

Reproductive Intelligence That Pays for Itself

With the recent release of CERES GEN6 in February, CERES TAG adds reproductive insights including estrus alerts in beef cattle, calving alerts, and mounting scores. These tools enable higher conception rates, tighter calving windows, fewer missed heats, and improved lifetime productivity, transforming reproduction from a guessing game into a managed profit lever.

World-First Consultant-Led Adoption Model

CERES TAG has launched its first veterinary consultancy collaboration with Apogee Animal Health Inc. (Kansas), led by President Dr Aaron Schaffer.

“I see producers every day who are not optimising their land, genetics, or animal health – not because they don’t care, but because they don’t have the data,” said Dr Schaffer. “CERES TAG changes the game. Instead of leaving money in the paddock, producers can put it in their bank accounts.”

Under the program, producers who purchase and register 100 CERES TAG devices or more receive a full day of professional guidance from qualified consultants at no cost, ensuring rapid adoption and measurable return on investment.

Built for Scale. Built for ROI.

CERES TAG is satellite-based, requires no infrastructure, applies like a standard ear tag, is reusable, and can be operational in one day with no training required, delivering fast, repeatable ROI for grazing operations.

“There are billions of dollars lost annually across the industry simply because producers don’t know,” said David Smith, Founder & CEO of CERES TAG. “With CERES TAG, that changes. Now you know.”

Smith added that buyers increasingly expect objective performance and reproductive data, rewarding producers who can provide it with confidence, demand, and premiums.

Open to Consultants and Progressive Producers

CERES TAG is inviting veterinary groups, extension specialists, and production consultants to partner in delivering a data-driven, economically grounded future for livestock production. Consultants are remunerated by CERES TAG while strengthening long-term value for their clients.

Enquiries: info@cerestag.com

CERES TAG – Now, You Know. Measure what matters. Turn knowledge into profit.