New CERES RANCHER device delivers smarter insights, stronger design, and improved efficiency for modern cattle producers across the U.S.
OVERLAND PARK, Kan. – April 28, 2025 – CERES TAG, the global leader in direct-to satellite animal tracking and livestock intelligence, has announced the launch of its newest product, the CERES RANCHER (TM). This advanced technology represents the latest advancement in a series of innovations designed to equip ranchers, producers, veterinarians, and researchers with powerful, real-time insights that strengthen cattle operations from pasture to plate.
Following strong growth in the U.S. market over the first half of 2025 and early success with key partnerships and distribution, CERES TAG has expanded its portfolio with a device that incorporates feedback from years of field use across global operations. The CERES RANCHER builds on the strengths of the original CERES RANCH device, delivering new functionality, durability, and simplicity to producers while maintaining the accuracy and reliability that has defined the company’s reputation.
“This is the next level of livestock intelligence to meet the future and current demands of ranching,” said David Smith, Co-Founder and CEO of CERES TAG. “We’ve listened to producers, researchers, and field experts around the world, and RANCHER is the result of this research. It delivers better analytical data, faster, and with greater ease of use.”
The CERES RANCHER includes improvements in battery performance and a stronger, more rugged housing. It features a simplified application process and a newly designed activation tool that improves alignment and reduces user error. Additionally, its updated algorithms now provide separately reported data for resting and ruminating behaviors, a critical development for producers and researchers seeking to better understand herd activity and efficiency.
As livestock operations across the U.S. face mounting pressure from reduced herd sizes and rising calf prices, tools like CERES RANCHER offer real advantages in herd management. With continuous insights into grazing, movement, health, and behavior, the device supports better decisions, streamlined labor, and increased profitability for producers of all sizes.
“Our platform is not just about location, it’s about insights that help producers be more productive and thrive in today’s competitive environment” Smith added. “We’re focused on improving productivity and profitability with every tag.”
CERES RANCHER will be available through approved distribution channels. The original CERES RANCH device will continue to be offered while supplies last, giving producers the flexibility to choose the product that best meets their operation’s needs.
CERES TAG continues to scale its presence across North America with the mission of redefining ranching through intelligence, not just tracking. With clients including Lykes Bros. Ranch in Florida and research collaborations with the University of Tennessee, the company is quickly establishing itself as an essential platform in modern livestock management.
CERES TAG is the world’s first direct-to-satellite animal health intelligence platform, delivering secure, real-time insights on cattle health, behavior, and location without the need for cellular networks or manual data collection. With operations across the U.S., Australia, and beyond, CERES TAG is reshaping how producers and researchers manage animal health, biosecurity, traceability, and profitability.
For more information about CERES TAG and its innovative solutions, visit www.cerestag.com.
About CERES TAG
CERES TAG is a pioneering Australian company specializing in direct-to-satellite animal monitoring technology. The company’s innovative solutions provide real-time tracking and data analytics for livestock and wildlife, enhancing productivity, profitability and sustainability in the agriculture and conservation sectors. | cerestag.com
Contact:
Cara Neill
cneill@jnaadv.com
913.327.0055
