Tag Archives: Industry News
CERES TAG Expands Consultant Partnerships to Unlock Pasture, Reproductive, and Profit Performance
CERES TAG, a global leader in Animal Health Intelligence, has announced the expansion of its partnership program to include veterinary and production animal consultants, introducing a consultant-led model that turns animal data into measurable economic outcomes for grazing operations.
Despite decades of investment in land, genetics, and animal health, many producers still rely on delayed or anecdotal information to make critical decisions. The result is under-utilised pasture, missed reproductive events, extended calving intervals, preventable losses, and significant profit left unrealised.
CERES TAG Changes That Equation, Turning Animal Behaviour into Economic Insight
CERES TAG delivers continuous, individual-animal intelligence at scale, converting daily behaviour into actionable insights. Producers and advisors gain visibility into pasture feed intake through rumination, grazing, walking, resting, and activity patterns, alongside land and water utilisation, early health indicators, and security and biosecurity alerts.
At the herd level, these insights directly impact feed efficiency, carrying capacity, weight gain, body condition, labour efficiency, operating costs, and risk management during disease or biosecurity events.
Reproductive Intelligence That Pays for Itself
With the recent release of CERES GEN6 in February, CERES TAG adds reproductive insights including estrus alerts in beef cattle, calving alerts, and mounting scores. These tools enable higher conception rates, tighter calving windows, fewer missed heats, and improved lifetime productivity, transforming reproduction from a guessing game into a managed profit lever.
World-First Consultant-Led Adoption Model
CERES TAG has launched its first veterinary consultancy collaboration with Apogee Animal Health Inc. (Kansas), led by President Dr Aaron Schaffer.
“I see producers every day who are not optimising their land, genetics, or animal health – not because they don’t care, but because they don’t have the data,” said Dr Schaffer. “CERES TAG changes the game. Instead of leaving money in the paddock, producers can put it in their bank accounts.”
Under the program, producers who purchase and register 100 CERES TAG devices or more receive a full day of professional guidance from qualified consultants at no cost, ensuring rapid adoption and measurable return on investment.
Built for Scale. Built for ROI.
CERES TAG is satellite-based, requires no infrastructure, applies like a standard ear tag, is reusable, and can be operational in one day with no training required, delivering fast, repeatable ROI for grazing operations.
“There are billions of dollars lost annually across the industry simply because producers don’t know,” said David Smith, Founder & CEO of CERES TAG. “With CERES TAG, that changes. Now you know.”
Smith added that buyers increasingly expect objective performance and reproductive data, rewarding producers who can provide it with confidence, demand, and premiums.
Open to Consultants and Progressive Producers
CERES TAG is inviting veterinary groups, extension specialists, and production consultants to partner in delivering a data-driven, economically grounded future for livestock production. Consultants are remunerated by CERES TAG while strengthening long-term value for their clients.
Enquiries: info@cerestag.com
CERES TAG – Now, You Know. Measure what matters. Turn knowledge into profit.
Vytelle launches commercial, cost-effective methane monitoring at CattleCon that integrates with feed intake monitoring
FOR IMMEDIATE RELEASE
Vytelle launches commercial, cost-effective methane monitoring at CattleCon that integrates with feed intake monitoring
New system integrates with Vytelle SENSE™ to give cattle producers affordable path to measure sustainability with feed efficiency
NASHVILLE, TN – February 3, 2026 – Vytelle today announced the commercial release of Vytelle SENSE™ Methane Powered by Integrity™, a methane phenotyping system that costs a fraction of available systems and enables concurrent measurement of intake and sustainability. The technology will be featured at the National Cattlemen’s Beef Association CattleCon in Nashville, where producers can see live demonstrations at booth 1708.
The system addresses a critical gap in livestock sustainability: how to economically identify cattle that convert feed into profitable outputs rather than wasted energy. By integrating methane sensors developed in partnership with Integrity Communications Solutions, Inc. and existing Vytelle SENSE feed intake nodes, producers can now measure individual animal emissions alongside feed efficiency data without requiring additional labor or voluntary animal participation.
“Cattle producers need cost-effective, scalable tools backed by robust data to navigate the sustainability landscape with confidence,” said Dr. Jason Osterstock, Vytelle’s chief science officer. “Field trials of Vytelle SENSE Methane Powered by Integrity have delivered strong results, and we’re rapidly expanding the Vytelle methane database to give producers the information they need to make profitable decisions.”
It’s not just about sustainability of the beef and dairy industries, it’s also about profitability for producers, according to the company’s vice president of global sales.
“Vytelle measures methane emissions in the context of efficiency, which is where profitability starts. These are economically important traits for the world’s beef and dairy producers,” said Lisa Rumsfeld. “Without profitability, we can’t be sustainable. This technology retrofits into existing infrastructure at ten times lower cost than existing tools, allowing producers to capture methane at scale whether they’re meeting supply chain sustainability requirements or regulatory reporting obligations.”
“Vytelle already curates the world’s largest efficiency database, and we’ll rapidly build the world’s largest methane database across more than 30 breeds,” Rumsfeld added.
Field trials in North America throughout 2025 demonstrated that the system can yield accurate phenotypes in 30 days, with animals measured multiple times daily as they consume feed in bunks. The correlation between methane emission concentration and measured feed intake was 0.47, providing the complete biological picture needed to interpret sustainability metrics.
“Methane emitted is energy lost in a cycle that cattlemen don’t get paid for. We need to economically identify cattle that spend their calories on performance and reproduction because those are the areas where we can be profitable,” said Austin Hoff, Vytelle SENSE strategic account manager.
A standard eight-node Vytelle SENSE system can phenotype 384 animals annually at a fraction of the cost of respiration chambers or competing technologies. Unlike systems requiring voluntary animal participation aided by attractants, every animal in a Vytelle SENSE system receives multiple measurements daily through integrated feed bunk monitoring.
International rollout begins June 2026, with units available for purchase to existing Vytelle SENSE system owners and new customer availability to follow.
Producers are encouraged to talk to the Vytelle team at CattleCon next week about this evolution in technology. Vytelle will also feature hands-on opportunities to view grade 1 embryos that are the hallmark of Vytelle’s hormone-free IVF embryo technology and the Vytelle team will be streaming an ovum pickup procedure at their site. [END]
About Vytelle Vytelle is a data-enabled biotechnology company reshaping how cattle producers worldwide optimize their herds. Our solutions reduce uncertainty to help you make your most important mating and reproduction decisions.
CERES TAG Announces A New Generation Of Herd Intelligence
RELEASE DATE:
Tuesday 3rd February 2026FOR IMMEDIATE RELEASE
CERES TAG unveils CERES GEN6 at CattleCon 2026, redefining how producers measure, manage, and multiply.
Ranching and livestock production has always been built on heritage and resilience. It is a generational industry shaped by decades of learned knowledge, stewardship of the land, and a constant pursuit of caring for animals and resources. CERES TAG’s mission has never been to change that foundation, but to strengthen it. Through ongoing research, development, strategic partnerships, and, most importantly, listening to and engaging with producers around the world, they work to help enhance the way producers manage their herds and land.
Since releasing their first range of devices in 2021, CERES TAG has delivered five generations of proven technology, tested and validated by everyday producers across the globe. Now, with the launch of the sixth-generation device, producers gain a new depth of understanding and control over their herds. What was once a question of how to measure and understand cattle performance, has evolved into actionable intelligence that enables producers to measure, manage, and multiply with confidence.
CERES GEN6 has officially launched at CattleCon in Nashville and will also be showcased in Australia at the Northern Beef Research Update Conference (Brisbane) and at the Northern Territory Cattlemen’s Association (Darwin) in March. As the world’s first animal health intelligence platform, CERES TAG equips producers with herd phenotype intelligence to support smarter decisions and improved profitability. Continuous health, location, and behaviour data transform everyday herd management into informed, data-driven decision-making. With the introduction of CERES GEN6, producers now gain real-time reproduction insights that reduce risk, eliminate assumptions, and deliver more predictable outcomes.
CERES GEN6 creates a significant advantage for producers. By introducing an advanced suite of reproduction algorithms alongside existing pasture feed intake intelligence, GPS location, and behavioural monitoring, producers can not only measure more than ever before, but act on that information with clarity and confidence. As the only IP68-rated (100% waterproof), direct-to-satellite livestock device on the market, CERES GEN6 reflects CERES TAG’s producer-first approach and commitment to durability in real-world conditions.
Building on the proven capabilities of CERES RANCHER, CERES GEN6 delivers clear return on investment through improved reproductive efficiency and reduced operational risk. Automated estrus detection and cycle tracking help producers synchronise more effectively, confirm breeding, and identify ready cows sooner. Real-time calving alerts with precise location reduce calf loss and labour demands, while mounting scores provide clear insight into bull performance and herd breeding activity. Together, these capabilities drive higher pregnancy rates, better resource use, and more predictable, profitable outcomes.
CEO and Founder David Smith comments on the new CERES GEN6 device stating, “simply knowing these facts about reproduction and efficiency of the animals, means we can actually start to optimise the profitability of producers, and that makes us very excited about being able to provide that value for the producers, but it also feeds into the genetic performance of the animals. Those sorts of phenotypes enable us to choose which animals are going to produce the highest outputs and returns for the producers.”
This advancement represents a meaningful leap forward for both producers and the livestock industry as a whole, creating a strong foundation for a future that demands greater sustainability, improved resource stewardship, and increased traceability across global supply chains.
By delivering better livestock intelligence, empowering informed decision-making, and supporting producers with tools they can trust, CERES TAG is helping strengthen individual operations and the industry at large, today and for generations to come.
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Animal Health Leaders Dig Deeper Into SubTropolis
The world’s leading animal health companies are digging deeper into the heart of the KC Animal Health Corridor at Hunt Midwest’s SubTropolis, the world’s largest underground business complex.
Ceva Animal Health, Vedco, and Virbac operate a combined 350,000 square feet of distribution space for their leading veterinary pharmaceuticals and animal health care products at SubTropolis, located in the center of the business corridor now responsible for 50% of the global sales in the animal health industry.
Both Ceva and Vedco recently extended their leases in SubTropolis, where the underground environment offers secure, scalable, and energy efficient space with unbeatable cost savings and premier logistics advantages. Both companies have worked closely with Hunt Midwest to grow and streamline their operations underground to better support their businesses nationwide.
“We’ve leased commercial space from Hunt Midwest SubTropolis for several years and have been consistently impressed with their professionalism, responsiveness, and commitment to maintaining a high-quality property environment,” said Vedco General Manager Craig Campbell. “Our experience with them as our commercial landlord has been excellent. They are proactive with maintenance, transparent in their communication, and genuinely invested in supporting our success … We see them not just as a landlord, but as a partner. They listen to our feedback, are open to collaboration, and work hard to create a positive business community throughout the Subtropolis network.”
Because the entire SubTropolis complex is considered a single USDA-approved storage facility, the review and approval process for opening new regulated storage space underground is dramatically simplified and there are no weather delays 150 feet underground. The natural properties of SubTropolis’ limestone also create a stable 68- to 70-degree environment year-round, allowing companies to meet strict USP-defined “Controlled Room Temperature” ranges with substantially less upfront capital costs of a traditional surface facility and meaningful cost savings in perpetuity. One analysis of a temperature-controlled, 150,000-square-foot bioscience distribution facility found savings of more than $125,000 annually operating in SubTropolis versus a traditional surface property.
SubTropolis also offers animal health significantly more security protection than traditional surface industrial parks with on-site 24/7 armed security, access control to the complex, and on-site security system monitoring. Thanks to Hunt Midwest’s decades-long partnerships with the federal government, SubTropolis also boasts a GSA Level IV Secured Facility rating to meet the most stringent security requirements.
With unmatched expansion flexibility, key environmental advantages, and rock-solid security, it’s easy to see why the KC Animal Health Corridor is heading underground to SubTropolis.
Ryan Tompkins
Senior Director, Sales & Leasing
Hunt Midwest
Animalytix Announces the Upcoming Launch of VetGetRX.com
KANSAS CITY, Missouri, JAN 17, 2026 / — Animalytix LLC, the leading provider of market insight and reference services for the veterinary and animal health sectors in the United States and Canada, today announced ahead of the VMX 2026 Conference their plans to introduce a new marketplace services platform for veterinarians. When introduced later this year, VetGetRx.com will provide veterinary practitioners and their vendor partners a “Best-in-Class” marketplace alternative for veterinary practice owners, managers, and procurement specialists to shop for, compare, and purchase the key products needed to support their daily practice operations.
The new platform is a cooperative effort supported by Covetrus, Midwest Veterinary Supply, MWI Animal Health, and Patterson Veterinary Supply, in collaboration with DVMetrics Marketplace LLC, a newly created subsidiary of Animalytix LLC. Animalytix LLC, and its subsidiary DVMetrics & Services LLC, currently provide a variety of market insight and reference services, including the Compendium of Veterinary Products, the North American Companion Animal Formulary, SDSL Autobinder OSHA compliance documentation, and the VetDocs™ Pet Medication Information library to the veterinary profession, animal health manufacturers, and distributors.
Since 2019, Animalytix and DVMetrics have also provided a variety of compliance reporting services in support of efforts by Group Purchasing Organizations, independent veterinary practitioners, and their vendor partners to more closely align their business objectives. The most widely used of these services is ProgramTRAXSM which is currently utilized by thousands of hospitals to deliver cost savings and other eNiciencies to US practice owners.
Nick Meurrier, General Manager of DVMetrics MarketplaceSM, says the company is focused exclusively on its mission to deliver a free, fair, and secure marketplace for veterinarians, enabling distributors and manufacturers to aggressively and transparently compete for the sale of pharmaceuticals, vaccines, nutraceuticals, pet nutrition, hospital supplies, and other goods routinely purchased by veterinary hospitals and practices. Meurrier noted “The business environment for veterinary practices is very challenging at the moment and practice owners and managers are looking for every opportunity to drive cost savings and operational eNiciency to enhance value for their clients. We look forward to delivering both as part of the VetGetRxSM user experience as we work together with our distributor partners to bring this new platform to the market.”
When launched, VetGetRx.com will offer a full array of veterinary, human labeled, and compounded pharmaceuticals along with vaccines, nutraceuticals, medical supplies, and pet nutrition products from a broad assortment of participating distributors and manufacturers.
Jeff Baker, Director of Business Development for DVMetrics Marketplace, will be leading the company’s outreach to corporate hospitals, group purchasing organizations, and those interested in marketing their goods on the platform.
Those interested in learning more should visit the company’s website @ VetGetRx.com to subscribe for news and updates on the platform.
Hale Animal Health secures NZD $4 million in capital raise to accelerate next phase of development
FOR IMMEDIATE RELEASE
Wednesday 14th January, 2026 – Hale Animal Health, a New Zealand-based veterinary pharmaceutical company, today announced the successful completion of its latest capital raise, securing NZD $4 million from existing shareholders and welcoming Arrow Ventures as a new strategic investor.
This funding marks a significant milestone for Hale Animal Health as the company advances its mission to improve the quality of life for companion animals through science and innovation. The capital will be used to propel Hale into the next phase of development and trials following the completion of a large-scale clinical trial involving 112 dogs across New Zealand.
The recently completed trial focused on Hale’s lead product, a cannabinoid-based medicine designed to treat dogs suffering from osteoarthritis (OA), a condition that affects a significant proportion of the canine population. OA can cause chronic pain and reduced mobility, and while traditional medicines exist, many dogs cannot tolerate them due to side effects or lack of efficacy. Hale’s product aims to provide an alternative that delivers pain relief comparable to existing treatments but with a superior safety profile, addressing a critical unmet need in veterinary medicine.
“This capital raise is a pivotal moment for Hale” said Leila de Koster, CEO of Hale Animal Health. “With the support of our existing shareholders and the addition of Arrow Ventures, we are well positioned to build on the success of our latest clinical trial and move forward with the next stage of development. Our goal is to deliver evidence-based therapies that address underserved needs in veterinary medicine, and this investment brings us closer to achieving that vision.”
Troy Merry, Chief Operations Officer of Arrow Ventures, added: “We are excited to partner with Hale Animal Health as they lead the way in developing innovative, clinically validated solutions for companion animals. Their commitment to rigorous research and regulatory excellence aligns perfectly with our investment philosophy, and we look forward to supporting their growth and impact in the veterinary pharmaceutical space.”
With these milestones achieved, Hale Animal Health is now focused on advancing its pipeline of therapies, including one of the world’s first clinically trialled and registered cannabinoid-based medicines for pets.
–ENDS–
For media enquiries, please contact:
Leila de Koster
CEO
Hale Animal Health
leila@haleanimal.co.nz
02041223412
www.haleanimal.co.nz
About Hale
Hale Animal Health is a New Zealand-based veterinary pharmaceutical company committed to improving the quality of life for companion animals through innovation and science. Headquartered in Auckland New Zealand, Hale is developing one of the world’s first clinically trialled and registered cannabinoid-based medicines for pets. With a focus on rigorous research, regulatory excellence, and animal wellbeing, Hale is building a pipeline of evidence-based therapies to address some of the most pressing needs in veterinary medicine.
Felixvet Receives FDA Approval for Meloxicam Oral Suspension
Media Contact:
Paula Flavin
Project Marketing Manager
D: 816-912-2000
Email: info@felixvetus.com
Felixvet Receives FDA Approval for Meloxicam Oral Suspension
Kansas City, MO — December 18, 2025 — Felixvet Inc. is proud to expand its growing line of FDA-approved veterinary pharmaceuticals with the approval of Meloxicam Oral Suspension, a prescription NSAID formulated to manage pain and inflammation caused by osteoarthritis in dogs. With an emphasis on therapeutic value and affordability, Felixvet is helping meet the daily clinical needs of veterinarians and the long-term care needs of aging pets.
“Pain relief is essential to quality of life, especially for aging pets,” said Vince Palasota, President of North America at Felixvet. “With the approval of Meloxicam Oral Suspension, we’re providing veterinarians and pet owners with a safe, trusted treatment option backed by rigorous FDA standards.”
Meloxicam Oral Suspension is a prescription NSAID that offers effective relief from osteoarthritis symptoms such as stiffness, decreased mobility and joint pain. While not a cure, the medication helps reduce inflammation and improve overall comfort and activity levels in affected dogs. Clinical results may be seen within days, and daily administration can significantly improve a pet’s quality of life.
The oral suspension is easy to administer, particularly for small dogs, and comes in a 1.5 mg/mL concentration. It includes a dosing syringe for accurate measurement and can be mixed with food or administered directly, depending on the dog’s weight and veterinarian guidance.
“Pet owners are seeking convenient and dependable options to manage chronic pain,” Palasota added. “Meloxicam Oral Suspension delivers on both counts and represents another important step in our expanding portfolio of generic veterinary pharmaceuticals.”
Felixvet established its North American headquarters in Kansas City, Missouri, in 2023. Felixvet currently holds 20 FDA approvals, with multiple additional products in development and launches planned across a broad range of therapeutic categories.
For more information, email info@felixvetus.com.
About Felixvet:
Founded in 2015 by Dr. Shumeet Banerji, Jon Symonds and Neeraj Agrawal, Felix is in the business of developing bioequivalent generic pharmaceutical products for companion animals. The company’s initial focus is to market and distribute these products in North American markets upon approval by the U.S. Food and Drug Administration and Health Canada. Felix aims to be the first truly global generic companion animal pharmaceutical player, focusing on the top 10 veterinary markets of the world. It aims to make bioequivalent generics available at affordable prices from cGMP-compliant manufacturing plants.