The Australian animal health intelligence company revolutionizes animal performance welfare and location monitoring with direct-to-satellite technology
OVERLAND PARK, Kan. – January 29, 2025 – Ceres Tag, an Australian leader in direct-to-satellite animal monitoring technology, announced today the establishment of its North American headquarters at the Aspiria Campus in Overland Park, Kansas. The move further strengthens the Kansas City region as a hub for animal health technology and innovation.
Ceres Tag’s groundbreaking technology involves durable, solar-charged smart monitoring sensors that can be attached to wildlife or livestock. The company offers insights previously unavailable to farmers, ranchers and wildlife managers to improve productivity, profits and conservation. By delivering plug-and-play solutions that integrate seamlessly with existing software systems, Ceres Tag empowers a variety of end-users with a scalable and less-intrusive approach to animal monitoring, boosting productivity and profitability.
“The Kansas City region was the clear choice for our North American headquarters,” said David Smith, founder and CEO of Ceres Tag. “This region offers the perfect environment to grow our presence and deliver our groundbreaking technology — poised to transform animal health science for businesses across North America.”
Ceres Tag’s new office will initially support four to six employees, with additional sales representatives positioned strategically across the United States. The company’s arrival is expected to pave the way for more technological innovators established in Australia to land in the KC market.
Supporting a New Generation of Animal Health Professionals
Young animal health professionals, digital natives with a heightened focus on animal welfare, represent a key demographic for Ceres Tag’s technology. By improving market access and providing unprecedented insights into animal health and performance, Ceres Tag equips ranchers, farmers and more with the tools they need to adapt to evolving industry demands and ensure optimized solutions for their own businesses and customers.
A Strategic Addition to the KC Animal Health Corridor
Located in the heart of the Animal Health Corridor – the largest hub of animal health industry assets in the world – the KC region offers an unparalleled concentration of animal health innovation and a thriving network of more than 300 established companies.
“Ceres Tag’s investment in our region reinforces our global reputation as a leader in animal health innovation,” said Kimberly Young, president of the KC Animal Health Corridor, an affiliate of the Kansas City Area Development Council. “Representing 56 percent of total worldwide animal health, diagnostics and pet food sales, the Animal Health Corridor is home to some of the most cutting-edge technology in our industry, and we’re thrilled to welcome Ceres Tag to our robust network.”
Collaboration Opportunities
With the establishment of its North American headquarters, Ceres Tag is actively seeking partnerships with businesses across the animal health sector to enhance insights and improve customer outcomes. Interested organizations can learn more by visiting cerestag.com.
About Ceres Tag
Ceres Tag is a pioneering Australian company specializing in direct-to-satellite animal monitoring technology. The company’s innovative solutions provide real-time tracking and data analytics for livestock and wildlife, enhancing productivity, profitability and sustainability in the agriculture and conservation sectors. | cerestag.com
About the KC Animal Health Corridor
Representing more than half of the global animal health industry’s sales and home to over 300 animal health companies, the KC Animal Health Corridor is the largest concentration of its kind worldwide. Anchored by Manhattan, Kansas, and Columbia, Missouri, the Corridor serves as a thriving hub for innovation and collaboration. | kcanimalhealth.com
About the Kansas City Area Development Council (KCADC)
Serving the 18-county, two-state Kansas City area, the Kansas City Area Development Council is an economic development nonprofit that promotes the region’s business and lifestyle assets to companies and talent around the world. Working closely with its two states, and 50-plus county and community partners, the region has attracted more than 64,000 new jobs over its 45-year history. KCADC also leads the efforts behind the KC Animal Health Corridor, KC SmartPort, TeamKC, KC Heartland and KC Global Design. | onekc.org