One of the questions we hear most often about our workforce priorities is: How do you measure the impact of talking to middle school and high school educators about career exploration in animal health? It’s a fair question and one we’ve reflected on deeply.
The truth is, it’s nearly impossible to draw a clean line from a single conversation with a teacher to a student ultimately stepping into a career in our industry. There’s no dashboard, no tidy funnel, no tracking mechanism that tells us which young minds were influenced by the resources, stories and insights we share.
But does that mean we stop? Absolutely not.
In a world where organizations rely on KPIs and measurable outcomes to justify their time, it’s easy to overlook the kind of work that shapes long-term possibility rather than short-term metrics. Inspiring future talent doesn’t fit neatly into a spreadsheet and that’s exactly why it requires leadership, commitment and collective effort.
In early December, we attended the National Association of Agricultural Educators Conference (NAAE) in Nashville. We spoke with more than 500 educators, from seasoned teachers to students preparing to enter the classroom for the first time. No matter what their level of experience, their reactions were strikingly consistent. Their first question was: “Are these resources free?” And when they learned that an entire industry rallied together to create, brand and share tools designed specifically to help them guide the next generation, they were amazed.
In that moment, the measurement became clear. Not in data points, but in human moments.
Not in metrics, but in momentum.
When educators feel supported, students feel possibility. When an industry shows up, a pathway appears.
We may never know exactly how many students choose animal health because of something they heard, saw or explored through the resources we have developed on exploreahcareers.com. But we do know one thing with absolute certainty: doing nothing guarantees we lose future talent to industries that consistently show up in classrooms.
If educators, students and parents only hear about careers in crop science and equipment, which are excellent careers, then we risk offering young people only a narrow snapshot of what agricultural innovation looks like. Our field has so much more to give. From science and technology to business, care, innovation and global impact, animal health holds a world of opportunity.
Building the next generation of talent isn’t the job of one company. It’s the responsibility and the opportunity of an entire industry.
By standing together, investing together and showing up together, we are shaping not only who enters animal health tomorrow, but how they see themselves today. And while we may not be able to measure that in numbers, we can measure it in purpose.
And purpose is what builds an industry’s future.