KANSAS CITY, Missouri, JAN 17, 2026 / — Animalytix LLC, the leading provider of market insight and reference services for the veterinary and animal health sectors in the United States and Canada, today announced ahead of the VMX 2026 Conference their plans to introduce a new marketplace services platform for veterinarians. When introduced later this year, VetGetRx.com will provide veterinary practitioners and their vendor partners a “Best-in-Class” marketplace alternative for veterinary practice owners, managers, and procurement specialists to shop for, compare, and purchase the key products needed to support their daily practice operations.
The new platform is a cooperative effort supported by Covetrus, Midwest Veterinary Supply, MWI Animal Health, and Patterson Veterinary Supply, in collaboration with DVMetrics Marketplace LLC, a newly created subsidiary of Animalytix LLC. Animalytix LLC, and its subsidiary DVMetrics & Services LLC, currently provide a variety of market insight and reference services, including the Compendium of Veterinary Products, the North American Companion Animal Formulary, SDSL Autobinder OSHA compliance documentation, and the VetDocs™ Pet Medication Information library to the veterinary profession, animal health manufacturers, and distributors.
Since 2019, Animalytix and DVMetrics have also provided a variety of compliance reporting services in support of efforts by Group Purchasing Organizations, independent veterinary practitioners, and their vendor partners to more closely align their business objectives. The most widely used of these services is ProgramTRAXSM which is currently utilized by thousands of hospitals to deliver cost savings and other eNiciencies to US practice owners.
Nick Meurrier, General Manager of DVMetrics MarketplaceSM, says the company is focused exclusively on its mission to deliver a free, fair, and secure marketplace for veterinarians, enabling distributors and manufacturers to aggressively and transparently compete for the sale of pharmaceuticals, vaccines, nutraceuticals, pet nutrition, hospital supplies, and other goods routinely purchased by veterinary hospitals and practices. Meurrier noted “The business environment for veterinary practices is very challenging at the moment and practice owners and managers are looking for every opportunity to drive cost savings and operational eNiciency to enhance value for their clients. We look forward to delivering both as part of the VetGetRxSM user experience as we work together with our distributor partners to bring this new platform to the market.”
When launched, VetGetRx.com will offer a full array of veterinary, human labeled, and compounded pharmaceuticals along with vaccines, nutraceuticals, medical supplies, and pet nutrition products from a broad assortment of participating distributors and manufacturers.
Jeff Baker, Director of Business Development for DVMetrics Marketplace, will be leading the company’s outreach to corporate hospitals, group purchasing organizations, and those interested in marketing their goods on the platform.
Those interested in learning more should visit the company’s website @ VetGetRx.com to subscribe for news and updates on the platform.