Bern, Switzerland — Tuesday, 17th February 2026
Identitas AG, Switzerland’s national organization for animal identification, traceability, and disease control, has announced the integration of the world’s first smart livestock tag into its national traceability framework following a seven-year technical collaboration with CERES TAG.
The collaboration has spanned development from early prototype through to commercial readiness, including extensive evaluation of performance, reliability, and suitability for European alpine and remote operating conditions.
Identitas AG was established in response to severe biosecurity events in Europe and the United Kingdom that occurred decades ago and resulted in the loss of significant numbers of livestock. Those events led to the implementation of robust national traceability systems with individual animal identification using visual ID ear tags, combined with regulated, manually recorded animal movements. While these systems remain effective, evolving biosecurity risks and operational demands have driven Identitas AG to explore automated, scalable, and future-ready technologies capable of providing more timely situational awareness.
Today’s biosecurity environment increasingly requires the ability to know where animals are on a daily basis, alongside indicators of welfare and, where appropriate, performance. Livestock populations represent the highest potential biosecurity risk, and therefore remain a central focus of national traceability and disease preparedness strategies.
A Spokesperson for Identitas AG said: “Switzerland has topological challenges. Satellite connectivity is essential if we are to achieve true automated national traceability across all regions.”
The Spokesperson for Identitas AG added: “Identitas is a national traceability platform operating in German, French, and Italian, and it is essential that Identitas retains full control of all national traceability data. The open platform architecture of CERES TAG allows data to be securely captured and managed directly within Identitas’ multilingual systems from the moment it enters the platform.”
Identitas AG first became aware of CERES TAG in 2018, when the technology was supported by a national meat industry organization with the aim of advancing global leadership in traceability and biosecurity monitoring. CERES TAG was developed as the first direct-to-satellite livestock monitoring platform, designed to operate as an open system that allows end users and national authorities to select software solutions best suited to their operational needs while maintaining data sovereignty.
Since that time, the platform has undergone multiple development cycles to enhance robustness, reliability, and capability in line with regulatory and operational requirements.
“In today’s technology environment, we must ensure we are using the best available tools to strengthen our ability to prevent and respond to biosecurity incursions,” the Spokesperson for Identitas AG said. “At the same time, these tools can improve transparency and everyday understanding of the animals that are central to Switzerland’s economic prosperity in agriculture.”
David Smith, Chief Executive Officer of CERES TAG, commented: “Our long-standing collaboration with Identitas AG has been invaluable in understanding national-level requirements for traceability, data governance, and continuous improvement. Working at a sovereign level has shaped the platform into one that is ready for this next stage in global traceability.”
Identitas AG has commenced initial commercial deployment of the smart tag technology as part of a phased implementation approach. As operational experience and adoption increase, the program is expected to inform future standards for national livestock traceability in Switzerland and beyond.