RELEASE DATE:
Tuesday 3rd February 2026
FOR IMMEDIATE RELEASE
CERES TAG unveils CERES GEN6 at CattleCon 2026, redefining how producers measure, manage, and multiply.
Ranching and livestock production has always been built on heritage and resilience. It is a generational industry shaped by decades of learned knowledge, stewardship of the land, and a constant pursuit of caring for animals and resources. CERES TAG’s mission has never been to change that foundation, but to strengthen it. Through ongoing research, development, strategic partnerships, and, most importantly, listening to and engaging with producers around the world, they work to help enhance the way producers manage their herds and land.
Since releasing their first range of devices in 2021, CERES TAG has delivered five generations of proven technology, tested and validated by everyday producers across the globe. Now, with the launch of the sixth-generation device, producers gain a new depth of understanding and control over their herds. What was once a question of how to measure and understand cattle performance, has evolved into actionable intelligence that enables producers to measure, manage, and multiply with confidence.
CERES GEN6 has officially launched at CattleCon in Nashville and will also be showcased in Australia at the Northern Beef Research Update Conference (Brisbane) and at the Northern Territory Cattlemen’s Association (Darwin) in March. As the world’s first animal health intelligence platform, CERES TAG equips producers with herd phenotype intelligence to support smarter decisions and improved profitability. Continuous health, location, and behaviour data transform everyday herd management into informed, data-driven decision-making. With the introduction of CERES GEN6, producers now gain real-time reproduction insights that reduce risk, eliminate assumptions, and deliver more predictable outcomes.
CERES GEN6 creates a significant advantage for producers. By introducing an advanced suite of reproduction algorithms alongside existing pasture feed intake intelligence, GPS location, and behavioural monitoring, producers can not only measure more than ever before, but act on that information with clarity and confidence. As the only IP68-rated (100% waterproof), direct-to-satellite livestock device on the market, CERES GEN6 reflects CERES TAG’s producer-first approach and commitment to durability in real-world conditions.
Building on the proven capabilities of CERES RANCHER, CERES GEN6 delivers clear return on investment through improved reproductive efficiency and reduced operational risk. Automated estrus detection and cycle tracking help producers synchronise more effectively, confirm breeding, and identify ready cows sooner. Real-time calving alerts with precise location reduce calf loss and labour demands, while mounting scores provide clear insight into bull performance and herd breeding activity. Together, these capabilities drive higher pregnancy rates, better resource use, and more predictable, profitable outcomes.
CEO and Founder David Smith comments on the new CERES GEN6 device stating, “simply knowing these facts about reproduction and efficiency of the animals, means we can actually start to optimise the profitability of producers, and that makes us very excited about being able to provide that value for the producers, but it also feeds into the genetic performance of the animals. Those sorts of phenotypes enable us to choose which animals are going to produce the highest outputs and returns for the producers.”
This advancement represents a meaningful leap forward for both producers and the livestock industry as a whole, creating a strong foundation for a future that demands greater sustainability, improved resource stewardship, and increased traceability across global supply chains.
By delivering better livestock intelligence, empowering informed decision-making, and supporting producers with tools they can trust, CERES TAG is helping strengthen individual operations and the industry at large, today and for generations to come.