United States — 24 March 2026
Ag Innovations, the team behind the Pasture Pro land management platform, has joined the global distribution network for CERES TAG, expanding access to direct-to-satellite livestock monitoring and bringing advanced, decision-ready data into everyday farm operations.
The partnership integrates CERES TAG’s sensor technology with Pasture Pro’s livestock management platform, giving producers access to real-time, individual animal insights that translate directly into productivity gains, genetic improvement, and bottom-line profitability.
Through this partnership, Ag Innovations will supply CERES TAG devices alongside its Pasture Pro application, enabling seamless data flow from the paddock into management systems. This allows producers to move beyond observation and into automated, data-backed decision-making across their operations.
From Data to Dollars: Turning Insights into Action
CERES TAG delivers continuous monitoring at the individual animal level, unlocking specific, high-value insights including:
- Beef Estrus Detection to optimise joining and improve conception rates
- Calving Alerts to reduce losses and enable timely intervention
- Pasture Feed Intake (lb dry matter/day) for automated measurement of feed efficiency
- Early health and behaviour changes, including the ability to flag symptoms consistent with risks like New World Screwworm
- Location and movement tracking to support grazing management and labour efficiency
These insights enable producers to make targeted decisions that directly impact profitability, from selecting higher-performing genetics, to identifying underperforming animals earlier, to optimising feed utilisation across the herd.
By quantifying feed intake and efficiency at scale, producers can make more informed selection and culling decisions, driving long-term genetic gains while reducing input costs.
Built for Scale in Real-World Conditions
CERES TAG is designed for commercial livestock operations, combining scalability with ease of deployment. The system is plug-and-play, requiring no on-farm infrastructure, and operates via direct-to-satellite connectivity, making it suitable for even the most remote environments.
The hardware is built for durability in harsh outdoor conditions, with robust, waterproof sensor design (IP68-rated), ensuring reliability across extensive grazing systems where traditional technology often fails.
When combined with Pasture Pro, producers gain a fully integrated platform to visualise, analyse, and act on this data in real time, connecting animal performance directly to operational and financial outcomes.
Supporting the Future of Livestock Production
This partnership reflects a shared vision between CERES TAG and Ag Innovations: delivering practical, scalable technology that drives measurable impact on farm performance.
As the livestock industry continues to adopt precision technologies, solutions that connect data to clear, profitable actions will play a critical role in improving efficiency, sustainability, and long-term resilience.
About Ag Innovations / Pasture Pro
Ag Innovations is the developer of Pasture Pro, a comprehensive land management application designed to simplify farm and ranch operations through powerful, user-friendly tools. It works offline and serves as a single source for team members to manage livestock, farming, recreation, crop insurance, and inventory records.
About CERES TAG
CERES TAG is a global leader in direct-to-satellite livestock monitoring, delivering real-time data on animal health, behaviour, feed intake, and environmental impact to support more efficient and profitable livestock production.